Well it's been an incredibly long time since I last posted anything I am ashamed to say, but trust me it's all been go, go, go!!!!!!
So we've developed a lot of cool stuff in the R&D labs over the last few months, and in March I was asked to become the MD of Nomis Australia!!! This is such an opportunity that I could not refuse, and despite long hours has already allowed me to comment on many of the new ideas of the business. So have a look at our website being www.nomisfootball.com or www.shopnomis.com
The long term goal for Nomis has been to focus on the 'grass roots' player for football (soccer), rugby, AFL, hockey and other sports codes. And we have now looked at this still further and decided to push it so that we cut out the middle man and simply interact with the consumer on a direct basis only. That way cost savings can be pushed along the supply chain WITHOUT cheapening our product in any way or cutting corners with regards to materials used or production techniques employed. This will be reinforced with our Mobile Wear Test Centres, also known as Vanguards, whereby we will have customised Mercedes Sprinter vehicles circulating in many cities offering a free wear trial service. Here's a link to let you see what we are doing:
http://www.youtube.com/watch?v=EdBmxbJrni8
From a technology point of view it was great to finally see the NxGen technology be implemented into a limited run of Nomis boots. Whilst not everybody likes the design, the technology really is the clever bit, and allows custom images to be applied to leather as seen in the picture above.
The other thing we have done is to create some 'Hot Pink' boots for a charity event to be played in the next few weeks. It is to raise awareness for Breast Cancer Research, and last week the boots were presented to the player in question, Jarrod Sammut from the Penrith Panthers, with several photographers and TV cameras there for the event. Here is a link for the first bit of footage we found http://bigpondvideo.com/NRL_Panthers/126477
Well that's all for now. Back soon,
Dr Leather
Posts
No comments:
Post a Comment