Sunday, July 5, 2009

Copycat products...... grrrrr!

Well a few weeks ago I found a copycat product for out Nomis wet control leather rugby gloves. It's from a supposed 'leading' rugby supplier brand in Australia, so I decided to get a pair to see for myself.

Frankly they are a VERY cheap copy, and the marketing is a direct rip off of ours. So how does this make us feel??? Well imitation is the supposed greatest form of flattery, but in this case it is evidently not that as the brand in question is using all the efforts of Nomis, whom are trying tocreate a good product, but then this other brand is actually trying to cheat the consumer with something that looks near the same and reads the same with their packaging. In testing it comes nowhere near our product!!!!!

We had this earlier this year when the Nomis Instinct football boot was blatantly copied by another inferior Australian footwear brand, and confused the consumer so much that we even had returns from confused consumers/customers who thought they were buying our genuine Nomis product, but it wasn't!!!!! I just wish other brands had the real innovation horsepower to actually come up with something new and beneficial to the consumer.

So what to do???? Well we have a new DNA type technology that we are looking at installing to prove you have genuine product.

Well there's my rant for the Sunday afternoon. Just remember people..... imitation never leads to innovation!!!!

Cheers,

Dr Leather

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