Hooray for Innovation!!!!!

Well I was personally delighted to find out that Nomis had won the 'Most Outrageous Boot of the Year' award from footy-boots.com with our NexGen boot which utilises cutting edge customisation technology.

This was real innovation that went on with this development in that it was a brand new invention that was commercialised to produce a solution to customer desires, being customisation. It is a very complex procedure, but the results are magnificent! This particular design is internally codenamed the 'sunset waffle', much to the amusement of some, and we have more designs coming...... all are VERY cool. They will be utilised in our Nomis Spark football boot product, and I'm sure it wont be long before other brands in non-compete market areas start to look to use this technology.

I saw another copycat the other week, where the brand Azuma has clearly ripped off our upper design from our Instinct boot, and blended it with a copy of a Nike outsole. This is starting to get annoying, as it clearly shows that they are just copiers and not innovators. And poor copiers at that as well. Grrrrr!!!!!!!!!!!!!!!!!! Still they will get found out soon enough once the consumer becomes unhappy with their purchase because of inferior materials being used, as they can't even get close to our materials since they are patented.

So continuing on the innovation theme, I've been looking out for new stuff that the competition is doing with regards to leather. Seems as though not a lot is out there at present, with most companies just regurgitating colours and making adjustments through designs as opposed to genuine material upgrades. We have a new waterproof technology coming which is VERY cool..... and will be used to good effect in 4 new products we are developing. It ibased on a completely new chemistry, so stay tuned for that one.

Well better sign off for now.

Rgds,

Dr Leather

For the punters - Soccer Boots

I've had the privilege to work with the top sporting brands for well over a decade now. In my current role at Packer Leather, we have supplied some of the most innovative soccer boot leathers in recent times, especially the dual control leathers for Nomis. Currently in existence there are a number of different skin or hide types used as a basis for the vamps in soccer boots, each with certain benefits. Obviously K-Leather (which is an alternative branding name for kangaroo) holds the premier position due to it being incredibly light weight and super strong. The bovine (cow hide) type leathers are generally 40 - 50% thicker to gain enough strength to be robust enough to be used in the boots, and there have also been attempts with goatskin, sharkskin and others. On these base leathers we can build in many technologies to enhance the players performance, and one of the greatest benefits of all that I see in the future is that leather is ultimately a renewable resource, which is extremely pertinent in this day and age of a world that is chewing through non-renewable resources at a staggering rate. Synthetic leathers on the other hand are very 'hungry' of oil based products in their manufacture, and also struggle to mimic many aspects from genuine leather.

So I'd like to start out a session reviewing what it is that the 'punters' out there like about synthetics, and try to understand what it is that you would like to see in a football boot leather.

Looking forwards to your comments. Regards,

Dr Leather