Tuesday, August 11, 2009
Hooray for Innovation!!!!!
Tuesday, July 14, 2009
Pricing Strategies........how much are you really paying????
Sunday, July 5, 2009
Copycat products...... grrrrr!
Friday, May 29, 2009
Patents and a Bit of Fun!!!!!!
It's interesting that still the simple things in life are great...... even if that means in this day and age that someone else has done all the hard work behind the scenes.
I'm off to Europe for a few weeks now to organise 12 new innovations for Nomis. But I was yet again amazed today to read some new patents, allied with the footwear and leather industry, that have just been passed which to me are truly a representation of what rubbish you can get away with. There is still the two criteria for patents, well there are in my book, in that a patent should be awarded to a novel solution to a problem or issue, and that it is 'non-obvious'. This last aspect is commonly forgotten, and the one that can be argued upon best of all. What may be obvious to me may not be obvious to someone else, but surely there has to be some sense of reality in that!!!!!! Then there is the whole saga of 'first to invent' and 'first to file' aspects which have differing priorities in different countries. No wonder legal lawyers are so rich these days!!!!!
Regards,
Dr Leather
Thursday, May 28, 2009
How Marketing Can Be Just A Little Misleading
Monday, May 18, 2009
Missing in Action in the Nomis Sports Laboratory......
Well it's been an incredibly long time since I last posted anything I am ashamed to say, but trust me it's all been go, go, go!!!!!!
From a technology point of view it was great to finally see the NxGen technology be implemented into a limited run of Nomis boots. Whilst not everybody likes the design, the technology really is the clever bit, and allows custom images to be applied to leather as seen in the picture above.
The other thing we have done is to create some 'Hot Pink' boots for a charity event to be played in the next few weeks. It is to raise awareness for Breast Cancer Research, and last week the boots were presented to the player in question, Jarrod Sammut from the Penrith Panthers, with several photographers and TV cameras there for the event. Here is a link for the first bit of footage we found http://bigpondvideo.com/NRL_Panthers/126477
Well that's all for now. Back soon,
Dr Leather